This Barnes & Noble test store in Folsom features a cafe where shoppers can grab lunch and/or a drink in the middle of the bookstore. Courtesy photo

Business

New Folsom bookstore fuses food and literature

By From page A9 | December 14, 2016

FOLSOM — The nation’s largest retail bookseller and a leading retailer of content, digital media and educational products opened a new store in Folsom at the Palladio at Broadstone shopping center on Dec. 13. The new location combines a best-in-class bookstore with a new restaurant concept, the Barnes & Noble Kitchen, featuring a flavorful, shareable menu as well as a premium selection of locally sourced wine and craft beer. This store is one of the new prototypes being tested by the company.

“We couldn’t be happier to deliver on a promise to bring Barnes & Noble to the Folsom community,” said Len Riggio, chairman and Chief Executive Officer of Barnes & Noble Inc. “We are delighted to be bringing one of our most unique stores to the Palladio — one that we believe will become a gathering place for this vibrant and growing community.”

Barnes & Noble originally planned to open a store at the Palladio at Broadstone not long after its completion in 2008, but due to economic challenges the plan was put on hold — until now.

The 19,000-square-foot store offers a comfortable environment with a variety of seating options. From community seating around a table to individual comfortable chairs, customers will have the option of curling up alone with a good book or gathering with a small group of friends. The ash-wood surfaces of the bookshelves and mix of concrete, carpet and wood floors throughout help make various sections of the store feel intimate and distinct in their purpose. Large glass windows, accented by super-efficient LED lights and unique decorative fixtures, provide a soft, natural lighting that brightens the entire space.

Barnes & Noble Folsom also features new technology intended to enhance the customer shopping experience. Customers looking for assistance can text questions and comments to store staff and receive prompt personal assistance. Booksellers also will be equipped with mobile engagement devices providing detailed information on all products available from Barnes & Noble to better assist customers as they search and discover their next great read. Additionally, once the product is in the customer’s hand they can check out without a visit to the cashwrap.

Self-serve kiosks located throughout the store will provide a robust platform for customers to discover books and other products and locate them in the store through an interactive store mapping tool, as well as enabling customers to order and ship directly to their home. From the kiosk or their own device customers will also be able to access a store map that will show them where in the Folsom store they can locate products they are interested in.

Introducing the Barnes & Noble Kitchen

Barnes & Noble has partnered with AvroKO and The Branstetter Group, leaders in the restaurant and hospitality consulting business, to design the new Barnes & Noble Kitchen. At 2,600 square feet, the Barnes & Noble Kitchen offers seating for 140 patrons and an all-day menu, featuring flavorful, shareable dishes with something for everyone. The kitchen offers a large selection of premium wines by the glass or the bottle, including local favorites Skinner Rosé, Renwood Zinfandel and Turley Zinfandel. It will also offer locally sourced craft beer, including popular offerings from area breweries including Track 7 Brewing, Auburn Alehouse, Oak Park and more.

The menu, which reflects the seasonality of local ingredients, features dishes that include brick-cooked chicken, slow-cooked beef short ribs, plancha-cooked salmon, brisket burger, burrata and cured meats and artisan cheeses for the table, gluten-free options and much more. The menu was created by Sheamus Feeley, executive chef consultant for The Branstetter Group, who brings more than 20 years of experience in restaurant operations, including serving as vice president, executive chef of the Hillstone Restaurant Group.

The kitchen features an array of seating options to suit all needs, including a coffee bar and wine and beer bar, worktable with easily accessible electrical outlets, lounge area to encourage comfortable conversation and countertop seating, in addition to traditional table service.

The Barnes & Noble Kitchen in Folsom includes table service on the outdoor plaza surrounded by lush greenery and enhanced with ambient noise from a large-scale water fountain.

Barnes & Noble Folsom is dedicated to supporting the community and hosting events of interest to customers, from bookfairs for local schools to book signings and Storytimes. Wine and food tastings, as well as intimate music events, will be featured in the Barnes & Noble Kitchen. Contact Barnes & Noble Folsom at (916) 984-4428 or visit the BN.com Store Locator for more details on events and activities.

Barnes & Noble Folsom is located at the Palladio at Broadstone in Building 913 on 280 Palladio Parkway in Folsom. Customers are encouraged to find Barnes & Noble Folsom on social media, including Facebook, Twitter and Instagram, by searching the handle, @BNFolsomCA.

Press Release

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