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A delicious reason to to wake up early

THE BACON BLOODY MARY has a crispy strip of bacon to decorate the cocktail which is made from Early Toast's own, super delicious and not too salty, bloody mary mix. Village Life photo by Krysten Kellum
THE BACON BLOODY MARY has a crispy strip of bacon to decorate the cocktail which is made from Early Toast's own, super delicious and not too salty, bloody mary mix. Village Life photo by Krysten Kellum

It started with a dream.

“We wanted to present breakfast in an upscale fashion,” said Mario Astorga, part owner of Early Toast Mimosa House. “There was this breakfast place in Folsom called Grandma’s Kitchen that never really exploded. We took over and changed it completely — created a breakfast menu complete with mimosas and drinks. It really turned out to be quite the package.”

After opening Early Toast at its Folsom location in 2007, Astorga met Lou Dedier, a customer who became a good friend and confidant. Dedier had experience in the restaurant industry from the business side of things and Astorga asked Dedier if he’d be interested in creating a partnership. It turned out to be a match made in heaven. The local restaurant chain has grown by leaps and bounds over the past few years with a new location open in El Dorado Hills Town Center.

“I have to give credit where credit is due,” said Astorga. “Lou knew where we could go, and he took us there. It was a matter of putting the sparks and pieces together.”

With Dedier on board, Early Toast’s mimosa menu blossomed from one mimosa to a rotating 12, including additional specials like hibiscus mimosas on Mother’s Day and green mimosas on St. Patrick’s Day. The restaurant’s menu also expanded to include burgers and dinner items, as well as its own brand of coffee produced by El Dorado Roasting Company. Currently, the restaurant has three locations — Folsom, Rocklin and El Dorado Hills — with plans to open two more in Roseville and Rancho Cordova in September and December, respectively.

The best 

One thing customers notice about Early Toast is the quality of its dishes. All of the restaurant’s produce is delivered fresh daily and menu items are made from scratch when ordered. Even the orange juice is hand squeezed.

“We go so far as to roast our own granola. And you’ll never see whole tomatoes coming from a can. We bake and peel them here ourselves,” said Astorga.

Because of this attention to detail, Early Toast is not always the fastest place to grab breakfast. Astorga and Dedier addressed this issue for some people and recently created a “12-minute menu” that customers can order to go. They are also very health conscious and proud to offer items like the fitness skillet — low carb and low fat — as well as other dishes compatible with the Paleo Diet.

“We’re really seeing a trend where everyone is being more careful about what they eat, and people know that they’re safe here,” said Dedier.

Customers first 

In addition to offering top quality menu items, Astorga and Dedier want to make sure their customers have an exceptional dining experience. If an item comes out of the kitchen and doesn’t look right, it is sent back and remade before it ever hits the table. One of Astorga’s or Dedier’s family members is always present at each location, and customers are encouraged to leave feedback — both positive and negative. Dedier will call them personally to find out how the restaurant can do better. Interestingly, each restaurant location also has a slightly different menu based on the demographics in the area.

“Here in El Dorado Hills, everyone seems to love pancakes. In Folsom, it’s waffles. And in Rocklin, it’s french toast. Based on that information, we create submenus to fit each location. And that includes our mimosas. Every weekend Mario is here doing mimosa tastings. We’ll make 25 to 30 mimosas, and the ones we like make it to future menus,” said Dedier. “We have a lot of fun that day!”

Try the mimosas and pancakes for your self. Early Toast in located in the building below the theater in Town Center. For more information call  (916) 934-0965 or visit earlytoastfolsom.com.

Short URL: http://www.villagelife.com/?p=34020

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Posted by on Aug 11 2013.
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