Rock on for New Morning
Remember the ‘60s?
OK, trick question — but chances are if you lived in that crazy, colorful decade you at least recall the vivid, psychedelic record album covers that you studied for hours as the Grateful Dead, the Doors and countless other legends filled your days with glorious rock ‘n’ roll.
Now you can own a remarkable reminder of that era, and help troubled youth in El Dorado County find their way back to hope at the same time, with the purchase of a poster created by the very same artist who crafted all those album covers, Bob Masse.
Masse, who actually lived with the Grateful Dead on Ashbury Street in the Bay Area during the ‘60s, and hung out with Jefferson Airplane in LA’s Laurel Canyon, has signed 150 of the posters. They are offered for sale locally at $100 apiece to raise money for New Morning Youth Shelter in Placerville.
With the purchase of one of the signed and numbered posters, which feature an image of a Victorian style woman wearing a flowing hot-pink dress on a background of bright blue, you have the chance to win a one-week stay at the Maui Schooner Resort in Kihei, Ha., along with $1,000 for airfare. Posters may be purchased at newmorningyfs.org or at the door of a special event coming right up.
Masse’s poster, designed specifically for New Morning, is part of the second annual Rock ‘N’ Art Benefit Concert, set for 6 to 10 p.m. on Saturday, Aug. 10, at Lakehills Church in El Dorado Hills. Filling the evening with its own brand of rock and roll will be local band Late for Dinner, sure to get your heart pumping and toes tapping with sounds of the ‘60s and beyond.
Rock ‘N’ Art includes flowing wine and beer, plenty of food and an auction, all to benefit New Morning’s shelter and programs for youths in need. Pouring wine during the event will be Crystal Basin Cellars, Wofford Acres, Bumgarner, Grace Patriot, Shadow Ranch, Boeger, Madroña and Lava Cap, among others.
Masse, 68, understands the importance of extending a helping hand to youth, as was obvious during his younger years hanging out in the Haight-Ashbury district of San Francisco, where thousands of young people, often runaways, converged during the ‘60s and ‘70s to experience the hippie movement. They came seeking freedom and love, but what they often found was a life of pain and desolation as they lived homeless and desperate, victims of those who took advantage of their situation.
The circumstances that lead to youngsters finding themselves in terrifying and even life-threatening situations remain today, and that’s why there is a need for an organization such as New Morning, which has helped young people on the West Slope of El Dorado County since 1970.
“I definitely have a soft spot for kids,” said Masse from his home on an island off Canada’s west coast not too far from Victoria. “It’s usually not their fault that they have screwed-up lives when their home situation is out of control, for whatever reason, and they find themselves on the streets.”
Masse’s New Morning benefit poster contains the words, “Changing lives and restoring hope.” That’s exactly the mission of New Morning, which provides a safe haven for youth and help for their families in difficult circumstances.
New Morning offers a 24-hour youth shelter, alcohol and drug treatment for adolescents, counseling and support for pregnant and parenting teens and counseling for high-risk youth, such as abused children, runaways and suicidal youths.
Highly trained therapists offer counseling and services to youth and families at 20 sites throughout the county’s West Slope.
Tickets for the second annual Rock ‘N’ Art to support New Morning’s Youth Shelter are $30, $40 at the door. The event will be held at Lakehills Church’s auditorium, 7000 Rossmore Lane in El Dorado Hills. For more information call (530) 622-5551 or go to newmorningyfs.org.