Frentzen brings strong resumé to Cameron Park CSD board
Local businesswoman Shiva Frentzen comes to the Cameron Park Community Services District Board of Directors with a lengthy resumé of community service positions and high profile roles.
She’s had her hands in Chambers of Commerce projects and the county Economic Development Advisory Committee, and filled board seats with Mother Lode Rehabilitation Enterprises and Snowline Hospice.
As a new CSD director Frentzen said one of her priorities is the new community center, which must become revenue neutral, she insists. To get there it must be run like a business. “It needs to be properly promoted, well run, and provide the right services,” Frentzen, 48, explained.
“Then it’s time to sell, sell, sell,” she said, punching her fist for emphasis.
A recent survey yielded some good suggestions from Cameron Park residents about best uses for the community center. “But we need more.
“Customer service is critical,” she continued. “Business as usual won’t work in this economy.”
Like the other freshmen directors, Frentzen worries that revenue shortfalls from lower home valuations and the virtual cessation of new development will tie the new board’s hands. During their first meeting, they learned the district has been propping up several under-funded Landscape and Lighting Assessment Districts.
As a former chair of the CSD’s revenue advisory group, Frentzen’s already been up to her elbows in CSD finances, and understands what the district is up against. “We haven’t had the people in place until now,” she said, referring to CSD General Manager Fred Smith, who took office in May 2010. “Now we’re moving in the right direction.”
Fretzen has been in the middle of discussions about a new, walkable “town center” in Cameron Park, with the most logical location at the east end of Coach Lane. The area is currently a mix of parcels with different zonings, and different owners.
She warns there are many obstacles to a project of that scope in Cameron Park, and worries the county’s fees are currently prohibitive. The time required for the county to approve project plans make funding difficult, she said.
But in the end, “It’s not my vision; it’s what do the people of Cameron Park want,” she said. “Then we need to find the right developers to implement that vision.”
Meanwhile, she said, Cameron Park Drive has potential for more commercial development.
Frentzen said she hopes to see less vitriol in board meetings. “As a board member my goal is to set a tone of patience and respect,” she said. “We can’t make everyone happy, but we can hear them out and respect the public. Their involvement and feedback is critical.”
She also committed to staying closer to the Local Agency Formation Commission, LAFCO, to ensure new projects get annexed into the district when appropriate, an action that hasn’t always happened in the recent past.
Her past involvement in local government, including the Cameron Park CSD, gives Frentzen the advantage of assuming her new position with her eyes open. “If you don’t acknowledge how much work this is and prepare accordingly, you aren’t representing the residents well,” she said, then promised to “give 110 percent.”