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Black Friday earlybirds rose to the occasion

The El Dorado Hills Black Friday shopping story once again took place at Target in Town Center, where bargain hunters started queuing up, bundled in lawn chairs and insulated sleeping bags, at 7 p.m. on Thursday night. Store manager Brad Scott estimated the line contained 600 people by the time the store opened at 4 a.m. Friday.

Most were there for electronics specials, he said. A limited quantity of flat screen TV’s at $298 sold out quickly, but there were other electronics bargains and specials in other departments.

Scott’s work day began at 2:30 a.m. By the 4 a.m. store opening he had an estimated 40 team members on the floor, ready for the 2010 retail onslaught.

“The store was full but everyone was very well behaved,” said Scott, who clearly didn’t want to be part of any “Black Friday retail riot” stories this year.

Early Friday afternoon Scott’s day was winding down. Most associates who’d worked the early shifts were already home on the sofa.

The early bird customers were long gone, but the store was still full. “We’re doing alright,” admitted Scott, who apologized for not being able to be more $pecific.

“I thought about coming out early, but it was too cold,” said Eva Hanson, who was spending the holiday with family in Folsom.

When told that hundreds of people spent hours in line at temperatures that dipped deep into the 40s, mostly for cheap TVs, Hanson replied. “Really? Are people that desperate? I mean, what’s it worth?”

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Posted by on Nov 27 2010.
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