Guinness takes the guesswork out of pub ownership

Guinness pub concept:
There were hugs all around as Donal Ballance left Kinnee O’Reilly’s Irish Pub on Saturday morning, having gotten Dave and Betsy Wohler through two nights of soft opening early in the week, followed by a quietish public opening on Wednesday that grew into to a packed house Friday night.

Ballance is a Guinness-recommended pub consultant, headquartered in Toronto.

In a market crowded with pubs, microbreweries, bars and restaurants, Guinness offers up its “Irish Pub Concept” for free as a way to decrease the new-business mortality rate and sell more Guinness.

The Irish Pub Concept website boasts a 99 percent success rate since arriving in the United States in 1996. That’s impressive, especially in an industry where 80 percent of food and beverage ventures fail in their first year.

Guinness’ suggested practices attempt to replicate the authentic atmosphere of a true Irish pub. The concept has been used to open more than 1,800 pubs in 53 countries since 1992, according to the website, which touts the benefits of a franchise but none of the rules or costs.

It states that revenue at authentic Irish pubs exceeds typical Irish bar sales by as much as 400 percent, and boasts that the formula can generate unit sales per square foot that are more than double the U.S. industry average.

There’s plenty of room to expand, as the United States has just one-third the number of traditional Irish pubs that exist in either Germany or Italy today, according to the website, which also suggests pub consultants.

The website walks the potential pub owner through all the key decisions involved in opening an Irish pub: location, financing, pub naming, menu tips and design. Check it out at irishpubconcept,com.

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Posted by on Oct 4 2011.
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