Shoppers line up for midnight deals

Big buy —€” First in line outside the store, El Dorado Hills resident Nicholas Boyle made quick work of his Black Friday shopping trip at Target, taking advantage of a great TV doorbuster and other sales. Village Life photo by Noel Stack

At the stroke of midnight the post-Thanksgiving shopping season officially began in El Dorado Hills when about 500 night owls rushed into Target and snatched up irresistible deals.

Minutes after the doors opened shoppers had their carts full.

So what deals had them all up early or out late? “It’s mostly electronics and toys early on,” said Brad Scott, the Town Center store’s manager.

Many carts overflowed with big TVs, including Nicholas Boyle’s. He was first in line outside, saying he arrived at the store at about 8 a.m. Thanksgiving Day. To pass the time before he could grab a new TV and gaming system the El Dorado Hills resident said, “I’ve seen three episodes of ‘Star Wars’.”

Target employees, about 55 of them, worked the early shift. Scott said the store chose to open at midnight to “be competitive.”

No other Town Center businesses joined in the early rush. But shoppers should expect to see big crowds at the shopping center this weekend — Small Business Saturday is Nov. 26, the same day as the annual tree lighting event.

Target-shopper

Big buy —€” First in line outside the store, El Dorado Hills resident Nicholas Boyle made quick work of his Black Friday shopping trip at Target, taking advantage of a great TV doorbuster and other sales. Village Life photo by Noel Stack

Target-door

About 500 people waited outside the El Dorado Hills Target for its midnight Black Friday opening. Some couldn’t contain their joy when they finally got to walk through the door. Village Life photo by Noel Stack

Target-electronics

Electronics were at the top of mElectronics were at the top of many midnight shoppers’ lists. Target had great deals on televisions, cameras and video game systems. Village Life photo by Noel Stackany midnight shoppers’ lists. Target had huge deals on televisions, cameras and video game systems. Village Life photo by Noel Stack

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Posted by Noel Stack on Nov 25 2011.
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