At the stroke of midnight the post-Thanksgiving shopping season officially began in El Dorado Hills when about 500 night owls rushed into Target and snatched up irresistible deals.
Minutes after the doors opened shoppers had their carts full.
So what deals had them all up early or out late? “It’s mostly electronics and toys early on,” said Brad Scott, the Town Center store’s manager.
Many carts overflowed with big TVs, including Nicholas Boyle’s. He was first in line outside, saying he arrived at the store at about 8 a.m. Thanksgiving Day. To pass the time before he could grab a new TV and gaming system the El Dorado Hills resident said, “I’ve seen three episodes of ‘Star Wars’.”
Target employees, about 55 of them, worked the early shift. Scott said the store chose to open at midnight to “be competitive.”
No other Town Center businesses joined in the early rush. But shoppers should expect to see big crowds at the shopping center this weekend — Small Business Saturday is Nov. 26, the same day as the annual tree lighting event.