Holiday shoppers ‘keep it local’

Shoppers check out the great gift ideas at Face in a Book in Town Center. In addition to selling books for all ages, the shop has bags, jewelry, art and calendars. Village Life photo by Noel Stack
Shoppers check out the great gift ideas at Face in a Book in Town Center. In addition to selling books for all ages, the shop has bags, jewelry, art and calendars. Village Life photo by Noel Stack

Shoppers didn’t let turkey-filled bellies stop them from lining up at El Dorado Hills Town Center’s Target last Thursday. Hundreds rushed in for Thanksgiving Day deals.

And while “big box” retail has become hard to resist, shoppers clearly remembered to support local shops Saturday, which was, after all, Small Business Saturday. Bags in hand, families enjoyed the sunshine and great deals, along with a little live entertainment provided by Marina Village Middle School musicians.

As the band played outside Face in a Book in Town Center, shoppers browsed the store shelves and met “Deck the Walls” author Erin Dealey.

“Its been incredibly busy this morning,” said Janis Herbert, assistant manager. “People have been very supportive of their local bookstore.”

Non-fiction and gift books like “Grumpy Cat” are very popular this time of year, Herbert said, and, of course, fiction still has its place in Christmas stockings. The shop has hosted several children’s picture book authors recently, promoting titles like “Deck the Walls,” “An Otis Christmas” and “Little Santa.”

“So many great books have come out this year,” Herbert said. “It’s a lot of fun making recommendations to people.”

Shoppers didn’t forget about their furry friends on Small Business Saturday. Bark Avenue owner said business was good on both “Bark Friday” and Saturday.

“My customers are good to me all the time,” said Mizell. She and her husband Ken recently opened a second location in Rocklin. “I’m really fortunate.”

Popular gifts this year for Fluffy and Fido are those big bones topped with red ribbons, the “good dog, bad dog” stockings and the ever-popular jingle collar.

Being a small business owner, Robin said she knows the value of shopping local, small businesses. For the past few years, all her gifts have come from local stores.

“I love it because I meet people like me and I get how important it is to shop local,” she explained. “Also, my Christmas present giving is so much better and more original.”

El Dorado Hills Chamber of Commerce President/CEO Debbie Manning encourages all El Dorado County residents to think like Robin and “keep it local.”

“We are all ‘guilty’ of shopping online and buying from large (corporate) retailers, the global consumer lives in all of us,” Manning said. “All we are asking (suggesting) is to reallocate some of those dollars to support a local small business during the holiday season and everyday. If we all do a little locally, the impacts in our communities will be huge.”

El Dorado County’s Christmas tree growers saw that impact first hand over the weekend as hundreds, if not thousands, of families from all over the Sacramento area drove up the hill to cut their tree and join the tree parade back down Highway 50. The El Dorado County Christmas Tree Growers posts a list of  tree farms at chooseandcut.com.

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