Best of 2011

Nugget Market: more than grocery shopping

By April 16, 2012

Nugget Market walked off with “best of” in the grocery, deli, health food, bakery and fresh fruit/produce categories.

The Woodland-based grocery chain has been family owned and operated since 1926, and has earned a national reputation for its profound respect for both employees, or “associates” in Nugget-speak, and customers, or “guests,” who are ferociously loyal to the nine-store chain.

The El Dorado Hills store opened in 2006 and heralded in a larger format that pushed Nugget’s trademark produce to the front of the store and dedicated a larger area to the popular “Fresh” department, which includes the deli, bakery, cheese island, and salad, grain and Asian food bars.

Store Director Kraig Brady runs the show, and credited his associates for the best-of recognition. “Without good people we can’t do good things,” he said. “That’s really the foundation of our business model.”

Nugget’s mix of competitively priced conventional groceries with specialty items that make each trip to the store an adventure, he said.

The popularity of the Fresh department is built into the name. “Everything’s really fresh,” said Brady. “That’s what our guests have come to expect, and what we try to deliver every day.”

The whole package creates an experience that’s more than just grocery shopping, he said. “Our guests look forward to coming here, and we look forward to seeing them.”

Nugget Market is open daily from 6 a.m. to 11 p.m.

Mike Roberts

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