National race promises gold to local businesses
The upcoming Lucas Oil American Sprint Car Series Bullring Nationals presented by K&N Filters is creating quite a buzz in El Dorado County.
Placerville Speedway is bringing national-level racing to our community July 29-30 for the first time in more than 20 years. The event will be a boost to the local business community that benefits from the patrons of the quarter-mile dirt track that has operated here since 1965.
“Placerville Speedway has always had great support from the community and the businesses in the area and that’s one of the reason it’s been so successful,” said Alan Handy, the promoter of Placerville Speedway.
“This is a very big undertaking for us but it’s going to bring something back to this community that it hasn’t seen in many years. We hope our venture really helps boost the local business community that caters to the race fans.”
Between March and October, many El Dorado County businesses enjoy a significant rise in profits each Saturday as competitors and spectators travel from all areas to Placerville Speedway.
This weekend, big-time racing returns to Placerville as professional race teams roll into town to prepare for the first nationally ranked race here since the World of Outlaws appeared in 1991.
Since then, the high-banked bullring has been starved for the big names of the sport due to rising sanction fees, conflicting schedules and a lack of adequate seating. After a lot of brainstorming, hard work and funding, Alan and Diane Handy are staging an event that they say will supersede all previous events.
“This is the best of the best,” Alan said. “Emmett Hahn has done a great job building the ASCS into what it is today. We met last winter and made this event happen. It seems everyone in town is talking about it already and we are looking forward to putting this community back on the racing map nationally.”
The area is plastered with posters and marquees are lettered with details. Handy launched a local advertising campaign with area newspapers, Internet and social media promoting this biggest event in the history of Placerville Speedway.
Additional seating has been installed to accommodate the expected crowd as the buzz in the community is becoming as loud as the roar of the sprint cars that appear.
Over a regular race season, statistics show that Placerville Speedway attracts more than 20,000 patrons to the community. Almost everyone patronizes local eateries, gas stations, grocery stores and more.
For this event, the influx of revenue should be greater than ever. Area hotels are already seeing an increase in reservations and local restaurants near the track are adding extra staff to prepare for the increased traffic.
Alan has hired additional concession help, security personnel and track officials. In tough times, auto racing is bringing the biggest green flag to El Dorado County and putting extra green in the pockets of some who need it.
The Speedway is home to some of the most talented 360 drivers in California and the Western states. They will be joined by the elite drivers of the sport — Shane Stewart, Johnny Herrera, Jeff Swindell, four-time series champion Tim Crawley, Gary Wright, defending champion Jason Johnson, Brady Bacon and many more.
The best of the West and Placerville Speedway’s favorite top drivers will go head-to-head. This is more than the race of the decade at Placerville Speedway. It may be the biggest in the track’s history.
But the weekend also includes a menagerie of activities for race fans and teams sponsored by Stymeist Auto Body and Thompson’s Auto and Truck Center.
A huge post-race party will take place Friday night in the Forni Building next to the Speedway. The night will feature a free concert and dance to the music of the “The Pick Ups.” Ice cold beer and soda, and the Active 20/30 Club tacos will be on tap. Along with the opportunity to mingle with some of the best drivers in the nation, fans can try their luck at mechanical bull riding.
“Bloody Mary Morning” and breakfast from 8:30 to 11 a.m. will start the day Saturday at the fairgrounds, followed by a concert on the green by “The Pick Ups” and another round of 20/30 Club tacos.
Cornhole tournaments with cash winnings and trophies, a classic car show with a best-of-show award, and an autograph session with local drivers and the ASCS touring pros are some of the activities fans will enjoy at the pre-race party.
The Inaugural Bullring Nationals at Placerville Speedway will be a memory of a lifetime, promoters promise. Two-day tickets are currently on sale for $55. All seating is reserved so advance purchase is suggested and can be done by calling (916) 783-3478.
Watch placervillespeedway.com for more information.