El Dorado Hills resident Michael Seals started Seals Watch Company last year. He designs high-end watches that are shipped around the world. Village Life photo by Julie Samrick


EDH man launches Seals Watch Company

By From page A3 | July 27, 2016

El Dorado Hills’ father Michael Seals has found his passion is actually wrapped around his wrist. Using Kickstarter, Seals raised more than $80,000 to start Seals Watch Company and his initial collection has been very well-received.

Two of his loves joined forces when Seals’ hobby sketching World War II tanks became the basis for his wrist watch designs. A self-described watch aficionado, Seals always has a watch on. His earliest memories include a Transformers watch.

“Our first collection, Model A, draws from two unlikely influences: World War II battle tanks and modern reinterpretations of the classic cafe racer motorcycle,” Seals said. There are five color combinations from which to choose.

Fully mechanical, the watches are made with stainless steel and have interchangeable leather straps.

“They look good going to the office or out to happy hour with the guys,” Seals, 35, said. “They look good on a wrist, not massive. It winds by shaking it. When fully wound, it lasts 42 hours.”

Seals recently launched alligator skin watch straps, some of which are already sold out, according to the company’s website.

Once ordered, watches are shipped within 48 hours and shipping anywhere in the world is free.

The southern California native came to El Dorado Hills after meeting his wife, Betsy, who grew up in Camino, while they both studied at Long Beach State.

“Once we started a family, Betsy wanted to come back to this area,” Seals said. The couple has two children.

The watches are selling well online and Seals said not having a storefront keeps costs down. “No middle man keeps the costs low,” he added.

At $675 each, Seals called the watches “unique” and “a quality hard to find” at that price. “Our watches could easily match up with $1,500 to $2,000 watches,” he continued. “I use the same materials. It’s a well-made watch at a very good price.”

While Seals is the designer, the cases and straps are manufactured in China. The movement pieces are made in Japan and the dial and hands are made in Switzerland.

“I’m very particular who I work with,” he added.

Seals called each new idea “organic, not forced” because his day job as a director of digital marketing for a bank allows him to focus on customer service without pressure to make the sale. Still, his dream is to be able to dedicate himself full-time to his company within three years.

To order or for more information visit seals-watches.com.

Julie Samrick


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