Upcoming concert benefits The Trade

By From page B4 | January 30, 2013

Sacramento-based shear company Hattori Hanzo Shears will host a benefit concert featuring local musician Melissa Lingo at the Mercedes Benz dealership of El Dorado Hills from 7 to 11 p.m. on Saturday, Feb. 2.

Proceeds from the event will benefit The Trade, a non-profit organization dedicated to preventing global sex trafficking by training at-risk women in the art of cosmetology.

“We exist to help women in poverty stricken countries leave behind lives of prostitution and human trafficking by providing them training in the art and science of hair dressing,” said Chris McCarley, chief executive officer of Hattori Hanzo Shears and co-founder of The Trade. “In addition to hair and makeup instruction, we train the women in simple business practices so that they are able to use the skills they acquire as a means to provide for themselves and their families.”

In 2011 The Trade sent a team of stylists and guidance counselors to the favelas of Rio de Janeiro, Brazil, where they provided instruction to twenty women and helped them open their own salon. Lingo attended that trip providing counseling and music therapy for the women and their families.

“I’m so thankful to have been a part of the The Trade’s mission to Brazil,” said Lingo. “It was extremely rewarding to see the impact we made on the women’s lives, and it gave me an opportunity to connect my two passions: music and community work.

“The Trade is an amazing organization that I wholeheartedly believe in and I’m happy to help them raise money for their next sponsored trip by performing at their benefit concert,” she said.

Since its establishment in 2010, The Trade has sent teams to Nicaragua, Brazil and Africa. In all, the organization has helped more than 100 victims improve their social and economic statuses, and has provided a platform for them to tell their stories and raise awareness.

With a goal of raising the funds necessary to send another team to Brazil in early March, The Trade is accepting donations and seeking sponsors for the benefit concert in February. The event will feature acoustic performances by Melissa Lingo, Stephan Hogan and Brandon Neal, a silent auction, heavy appetizers courtesy of Kenko Sushi, cocktails and dancing. Tickets are $50 per person, which includes food and entertainment, and may be purchased at supportthetrade.org or through participating salons.

Sponsorship packages ranging from $500 to $5,000 are available through The Trade. Premier sponsors will receive VIP seating and beverage service for up to ten guests, and a full-page color advertisement in the upcoming Trade Magazine, in addition to sponsorship terms.

For more information on The Trade or sponsorship packages visit supportthetrade.org or contact Melissa Lingo at (661) 752-5234.

Press Release


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