Best of 2011

Good times at Rockin’ Frog

By April 16, 2012

There’s never a dull moment at Rockin’ Frog Yogurt, El Dorado Hills’ favorite frozen yogurt spot.

One reason is the constant rock videos streaming from the ceiling, and the fact that kids who dance under the disco globe get a coupon for free yogurt. Another is the parade of El Dorado Hills families trouping in for a treat.

Owners Deborah Bogozitz and Michael Thomas know many of them by name. The former Intel employees now run a human resources and leadership development consulting firm. If the employees in their store are any indication, they must be good at it.

There’s hardly any turnover. The staff is unfailing polite and helpful. They’re empowered to make decisions and encouraged to do so.

Among Rockin’ Frog’s other guiding commitments, which are prominently posted on the wall, is a promise that you will like what you buy. If you don’t, they’ll either replace it or refund your money, no questions asked.

The secret to their success? “Common sense uncommonly practiced,” said Bogowitz.

“You can’t create a great customer experience without a great employee,” she continued. “These guys are our face; they reflect our values.”

Values aside, the yogurt’s pretty darn tasty. Flavors rotate, but expect standards vanilla and chocolate. Original tart is one reporter’s personal favorite, along with the low sugar stuff, when it’s not too weird.

All told, there’s at least 10 tempting flavors at any time. Responsible sampling is encouraged, which makes deciding tough.

Then there are the toppings – more than 60, from healthy fruits and nuts to the ever popular gummi worms and sprinkles. For traditionalists, there’s hot fudge, fresh whipped cream and maraschino cherries. Yum… yum… yum.

The frog also has carries Cheesecake Factory cupcakes, and now rents DVDs.

The store is open from 11 a.m. to 11 p.m. every day, and is located at 2201 Francisco Drive in the Safeway Shopping Center, (916) 933-9900.

Mike Roberts


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